Serum

What is a serum?

A serum is a lightweight, fast-absorbing product with a high concentration of active ingredients. Toner and essence mainly hydrate – with a serum you target a specific skin concern. In the Korean routine this step is often called treatment.

Serum, essence or ampoule – what’s the difference?

• Essence: watery and very light, hydrates and preps the skin.
• Serum: a little thicker, with more active ingredients for a specific goal.
• Ampoule: even more concentrated, often meant as an intensive course over a few weeks.

The lines are blurred – many brands use the terms differently.

Which serum suits my skin?

• Dull complexion and dark spots: serums with vitamin C, niacinamide or tranexamic acid
• Fine lines: serums with retinal, peptides or bakuchiol
• Dehydration: serums with hyaluronic acid
• Blemishes and redness: serums with azelaic acid or Centella Asiatica

How to use a serum

1. Cleanse your face, then apply toner and essence if you use one.
2. Spread two to three drops or one pump of serum between your palms and gently press it into your skin.
3. Finish with a moisturiser and, in the morning, sunscreen.

The rule for the order is: thinnest to thickest. If you use two serums, apply the more liquid one first. Strong actives such as retinal or acids are best used in the evening.

Serums in Korean skincare

Korean serums are lightweight, well tolerated and often combine several active ingredients. Favourites from our range: The 6 Peptide Skin Booster from COSRX, the Vitamin C Boosting Serum from Dr. Althea, the Dark Spot Correcting Glow Serum from AXIS-Y, The Vita-A Retinal Shot Tightening Booster from celimax, the Bakuchiol Plumping Serum from EQQUALBERRY and the Glow Serum: Propolis + Niacinamide from Beauty of Joseon. You’ll find all serums under Face serums.